At Le Rub, we believe in doing things with intention. From our carefully formulated suncare to the visuals that tell our story, authenticity is at the core of everything we create. That’s why every image you see from us is captured by someone who truly lives and breathes the world of Le Rub—our co-founder, Raf.
More Than a Lens: Raf’s Visual Universe
As a former professional snowboarder turned brand builder and photographer, Raf’s perspective has always been shaped by movement and balance. His ability to treasure the present while keeping an eye on the horizon is what makes his imagery so powerful. Every golden-hour glow, every sun-drenched moment, every shot of skin kissed by our mineral sunscreen—it’s all taken through his lens, bringing Le Rub’s story to life in the most honest way.
But Raf’s work extends beyond Le Rub. His photography is an exploration of light, nature, and human connection. Whether he’s capturing the vast stillness of mountain landscapes, the raw energy of the ocean, or quiet, contemplative portraits, his images transport you into a world of feeling—one that balances spontaneity with serenity.
Want to learn more about the journey behind Le Rub? Meet our founders here.
Photography as a Philosophy
For Raf, photography is more than an art form—it’s a way of seeing. He shoots both digital and analog, favoring his Leica M for its intimate, tactile approach to storytelling. Film, he says, is special because of its patience—the process of waiting, developing, and finally seeing an image that can’t be replicated.
“I tend to look for an etherial quality through my lens—to capture a vibe that transports you. The ocean heals, the sun energizes, and together they create a rhythm of life that I always return to.” – Raf Maes
His work is about creating an atmosphere rather than a single moment. It’s about capturing the essence of a place, a person, or a fleeting emotion. His images have a quiet yet powerful way of making you pause, breathe, and be present.
Beyond Le Rub: A Glimpse Into Raf’s World
Le Rub’s summer campaign took Raf to the breathtaking island of Pantelleria, where he captured the unique light, textures, and atmosphere that define our brand’s aesthetic. From volcanic landscapes to crystal-clear waters, this shoot was about more than just showcasing our products—it was about immersing ourselves in a place that echoes our ethos of natural beauty and authenticity.
Explore Raf’s guide to Pantelleria and uncover one of the Mediterranean’s best-kept secrets.
Raf’s photography is deeply personal, shaped by his experiences and the world he observes around him. From the snowy peaks where he first discovered his love for movement to the sun-drenched beaches that have become part of his daily rhythm, each setting tells its own story.
Alongside the images you recognize from Le Rub, Raf’s photography, while centered on Le Rub, also includes personal projects that reflect his unique perspective on light, composition, and storytelling. This collection of imagery—expansive landscapes, abstract details, personal portraits—represents his broader vision as an artist.
Through these images, we get to see the world as Raf does: luminous, textured, and full of life’s quiet beauty.
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A Visual Identity That’s Uniquely Ours
What makes Le Rub different is that we don’t rely on artificial perfection. Every visual you see is created by someone who believes in it as much as you do. Real moments, real sunlight, real skin.
That’s the beauty of having a co-founder who doesn’t just create the products but captures the world they exist in. Through Raf’s eyes, Le Rub becomes more than a suncare brand—it’s a way of life.
Follow the Journey
See more of Raf’s work and behind-the-scenes moments by following along: